Jack Daniel’s distillery in Lynchburg, Tennessee, is ending its tradition of offering free samples of its whiskey to visitors, a practice that has been in place since the distillery opened. The change is due to updated Tennessee state law regarding alcohol licensing. The new law prohibits distilleries located in “dry” counties, like Moore County where Jack Daniel’s is located, from providing complimentary alcohol to tourists if they hold a retail license.
Previously, Jack Daniel’s operated under an exception to the dry county law, allowing them to offer free samples. However, the updated law closes this loophole. Jack Daniel’s will now be required to charge for samples, though the specific price hasn’t been announced.
The distillery has expanded significantly over the years to accommodate the growing number of tourists who visit the area. Despite ending the free samples, Jack Daniel’s expects that the change will not significantly impact the overall tourism experience. Paid tasting experiences will now be offered. The altered law does not affect the retail sales of full bottles of Jack Daniel’s at the distillery.
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