In 2025, some advertisements have been leaning into unsettling and unexamined messagesâespecially when it comes to beauty standards, genetics, and race. The Boost Mobile “Hit It, Kid” commercial, a 15-second spot promoting the iPhone 16e, is the latest example of this trend. What seems at first like a quirky, funny ad turns out to tapContinue reading “The Hidden Eugenics Message in the Boost Mobile âHit It, Kidâ Ad: A Deeper Look at 2025âs Trend in Commercials”
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Boost Mobile’s Racially Troubling Ad History: A Look at the 2025 “Hit It, Kid” Commercial and the Pattern of Stereotypical Marketing
In 2025, Boost Mobile’s “Hit It, Kid” ad for the iPhone 16e quickly captured attention for its quirky and seemingly innocent humor. But upon closer inspection, the ad presents a troubling issue that is far from new for the brand: a history of racially insensitive advertisements and problematic portrayals of Black culture. Whether itâs theContinue reading “Boost Mobile’s Racially Troubling Ad History: A Look at the 2025 “Hit It, Kid” Commercial and the Pattern of Stereotypical Marketing”