Boost Mobile’s Racially Troubling Ad History: A Look at the 2025 “Hit It, Kid” Commercial and the Pattern of Stereotypical Marketing

In 2025, Boost Mobile’s “Hit It, Kid” ad for the iPhone 16e quickly captured attention for its quirky and seemingly innocent humor. But upon closer inspection, the ad presents a troubling issue that is far from new for the brand: a history of racially insensitive advertisements and problematic portrayals of Black culture. Whether it’s theContinue reading “Boost Mobile’s Racially Troubling Ad History: A Look at the 2025 “Hit It, Kid” Commercial and the Pattern of Stereotypical Marketing”